Ideas » Web To Print


What is Web-To-Print?

Web-To-Print, also known as Web2Print or remote publishing, is a commercial prepress process that bridges the gap between digital content online and commercial print production. This process allows a print house, a client, and possibly a graphic designer to create, edit, and approve computer-based online templates during the prepress phase. Web-To-Print is targeted toward commercial users or to the general public, and both groups may access public or private online storefronts or catalogues offered by print houses. Within these storefronts, customers can choose pre-designed templates where they can alter the typeface, copy, images, and layout within a template, or approve a template layout and design that has been created by another person. While most Web-To-Print applications allow clients to customize pre-designed templates it also frequently possible for clients to upload their own unique content for automated print production. When a digital press is used for the final output, the template usually is transformed into a PDF file that serves as the ‘master plate’ for the digital press. In more traditional printing processes, like offset printing, the template is used to create a plate or plates that are used to produce the final printed product.

Materials produced by a Web-To-Print process often include business cards, brochures, and stationery, among other printed matter, that can be printed in full color or in black and white on various papers and on various presses.

How can Web-To-Print give you more bang for your marketing buck?

Advantages to the use of a Web-To-Print system include the ability for print houses, graphic designers, corporate clients, and the general public to access a private or public online catalog where last-minute changes to a prepress template are possible. Within this process, the client can approve the materials without the need for a face-to-face meeting with the printer. Additionally, templates allow print customers to control brand management and content, as portions of a constantly used template can remain consistent throughout a series of print projects. This system is often cost-effective for clients and time-effective for print houses.

For more information on how Direction can help you get more bang for your marketing buck with a Web-To-Print solution please contact a Direction representative today!